Happenings in Mixology World - Trends which will Hug you soon !

20 Aug, 2024

By Dr. Sushant Mishra ( Hotelier/ Trainer - Concepts) 

The cocktail scene today is buzzing with new and exciting trends that blend creativity, sustainability, and innovative techniques. Here are some of the top trends as per me which the professionals working behind bars & leaders of the Food & Beverage Industry should focus on

These trends will slowly or at a fast pace will soon come to hug you. 

Savory Cocktails and Umami Flavors: Savory cocktails are making a big splash, moving beyond traditional drinks like the Bloody Mary. Ingredients like tahini, miso, mushrooms, and even pickled vegetables are being incorporated to create complex, umami-rich drinks. This trend is part of a broader shift toward exploring flavors that go beyond sweet and bitter, offering something new and adventurous.

Minimalist Cocktails: Simplicity is key now, with a focus on high-quality ingredients and minimalist recipes. These drinks, often featuring just three ingredients, allow each component to shine. This trend is also tied to sustainability efforts, as it reduces waste and emphasizes the use of seasonal and local ingredients​

Ready-to-Drink (RTD) Cocktails: Convenience meets quality with the rising popularity of RTD cocktails. These pre-mixed drinks in cans or bottles offer the experience of a crafted cocktail without the need for mixing, appealing to those who want to enjoy a premium drink on the go​

Floral and Exotic Fruit Flavors: Expect to see more cocktails featuring floral and exotic fruit flavors like elderflower, hibiscus, yuzu, and tamarind. These flavors are being used to elevate both classic and new cocktails, providing a fresh twist on familiar drinks​

These trends highlight a shift towards innovation and sustainability in the cocktail world, making next an exciting year for mixology enthusiasts. Whether you're into savory umami drinks or minimalist creations, there will be something new to explore at the bar.